Product Description Writing for IFCHIC|Portfolio|Farley Creative Co
Product Description Writing for IFCHIC
IFCHIC offers a wide selection of top fashion designer brands online.
We were contacted by IFCHIC to write product descriptions for their newest collections. The brief was to highlight the design and functionality of each item, while providing an element of storytelling to create appeal.
After determining the structure for each description and establishing the brand’s preferred language and tone, we crafted 70+ descriptions, which included individual products and designer profiles. The client was very happy with the final results.