Your Project: Beginning to End

Here is a brief outline explaining how I approach projects.
Keep in mind, all steps may not apply to your particular project.

Step 1: Defining the scope of work

I’ll send you a questionnaire to complete before I start your copywriting project that asks:
- Is the copy for a website, brochure, speech, radio/video script or press release?
- How many copy pages are needed?
- If for a website, what type of pages? (Home, Services, About us, etc.)?
- How much content have you prepared yourself?
- Do you have an idea about length, or are you open to my recommendation?

Step 2: Proposal

I will send you a proposal outlining the details of the job with comprehensive pricing that includes two rounds of revisions.

Step 3: Payment

I charge 50% up front. This is non-negotiable. If the project value is less than $500 I charge 100% up front ( except for small business copywriting packages; I offer payment plans).

Step 4: Timeline

I’m often booked in advance, so the sooner you can brief me, sign off on my proposal and submit the first 50% deposit the better! I will, on occasion, fit in small jobs when possible. I will do my very best to meet your deadlines.

Once I provide you with a completion date, I honor it. Turnaround times will vary depending on the amount of content you supply, your approval times and the amount of material I am creating.

Step 5: Briefing

We will discuss your project by Skype, phone or via email. If you are located in Columbus Ohio, we can meet at a coffee shop or bookstore if you like. I will ask you more in-depth questions about your project such as:
- Target audience – their needs and wants
- Marketing objectives
- Your brand’s personality
- Your vision for the project

At this stage and once I have the following, I can get started:
- Signed proposal or quote.
- Your 50% up-front payment.
- Any background material or assets.

Step 6: Where the magic happens

Now I’m ready to write your attention-grabbing content! I use Mircosoft word and PDF formats for my documents and supply content electronically.

Step 7: Drafts and Revisions

I will generally do three versions of your documents (first draft, second draft, final draft, which gives you two rounds of revisions. Additional rounds will be charged at an hourly rate. All this will be noted in your proposal.

Step 8: Your review

We will determine how long you will need to review your materials.

Step 9: Approval and Final payment

When the job is complete I’ll invoice you the final amount. My payment terms are five days.

Step 10: Finished Project / Happy Client

Helping Brands Tell and Sell

I collab with awesome brand owners to help them uncover their story, release their message, and shake things up in their industry.

A Word on Candor

I believe authentic relationships between clients and myself is essential for a successful partnership. To that end, I will not shy away from having tough, yet respectful conversations. I am not a ‘YES’ woman, nor is my team. We will be clear and give our honest opinion about your messaging. In order to transform a cloudy message into a memorable brand sometimes an honesty without apology approach is required.

It’s Time to Gain Clarity

Magic in the Message
Clear. Simple. Uncomplicated.

We’ll clear away the clutter to tell a simple and powerful brand story that expresses your brand promise.

Investment $397
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The Brand Flow

Solidify your brand voice, message, story, content topics, and more.

Investment $997
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Copywriter on Demand

I get it, you don’t have time to update your content. Our copywriting-on-demand retainers mean you can hand this task over to us.

Whether you need this service for one day a month or just a few hours a month, we have you covered.

Investment starting at $247
Contact Us

Additional Copywriting Services


We offer a broad range of traditional,
captivating copywriting services.

- Ghostwriting
- Technical Manuals
- Training materials
- Speechwriting
- Presentation development
- Research reports


Our web copywriting services help your business gain viewers; garner customers and increase profits and revenues.

- Website pages
- Blogs
- Articles
- Sales pages
- Landing pages
- Product descriptions
- Meta content
- Calls to Action (CTAs)


We develop engaging content that masterfully ushers audiences through the sales process from brochures and cases studies to video scripts and press releases.

- eBooks
- Radio, podcast, and video scripts
- Brochures
- Infographics
- Case studies
- Press releases
- Newsletters
- Whitepapers


Let our copywriters optimize your efforts with customized posts, vibrant infographics and professional profiles.

- Blog ghostwriting
- Social media posts
- Social media profiles

Editorial  Assessment

I will provide a broad overall assessment of your manuscript, pinpointing strengths and weaknesses. Specific problem areas will be noted, and general suggestions for improvement will be made (line editing included).

Developmental Editing

I will focus on structure, style, and content. This service will flag specific problems–structural difficulties, poor pacing, plot or thematic inconsistencies, stiff dialogue, undeveloped characters, stylistic troubles, flabby writing. We will provide notations and detailed advice in the margins.

Line Editing

I will focus on paragraph and sentence structure, word use, dialogue rhythms, etc., with the aim of creating smooth transitions.

Copy Editing

I will focus on correction of standard errors (grammar, spelling, punctuation), incorrect usages, logic lapses, and continuity problems.


I will check for typos, spelling/punctuation errors, formatting mistakes, and other minor mechanical problems.

Ready to get started? Let's Do this